Discover the crossroads where technology and society meet in the heart of urban living. Unveil the transformation of cities into smart ecosystems. Embrace the future, today.
Guest: Brandon Branham, Assistant City Manager and CTO, Executive Director at City of Peachtree Corners and Curiosity Lab [@CuriosityLabPTC]
On LinkedIn | https://www.linkedin.com/in/brandon-branham-cpm-8413b925/
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Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
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Episode Introduction
Welcome to another fascinating episode of Redefining Society on ITSPmagazine, hosted by the ever-curious Marco Ciappelli. Fresh off the RSA Conference, Marco plunges us headfirst into a captivating conversation about smart cities - a blend of technology, reality, and just a dash of fantasy. This episode takes us on a virtual tour of Peachtree Corners, a city near Atlanta, Georgia, where the synergy between technology and humanity is transforming our vision of urban spaces.
Here, Marco chats with Brandon Branham, City CTO and Assistant City Manager, who shares insights on the development of Peachtree Corners. A city that's only 10 years old, yet serves as a regional job hub, a startup incubator, and a smart city testbed. Branham’s journey, from being instrumental in the city's formation to now steering its innovation initiatives, is bound to spark your curiosity.
Branham details the meticulous work that goes into retrofitting an existing city with modern technologies, creating a walk phase for emerging tech to coexist and evolve within an urban environment. This isn't merely a discussion about smart cities; it's about seeing the tangible transformations brought by technology, improving daily life, enhancing public services, and redefining our notion of city living.
This episode promises to reveal a myriad of smart city initiatives – from smart parking systems that help manage event congestion, sensors in trash cans to optimize waste management, to water sensors in fire hydrants that aid in preserving water resources and managing theft. Furthermore, you'll learn how the city is using technology to enhance pedestrian safety, a vital aspect of city planning often overlooked.
But the journey doesn’t stop there. As Marco and Branham delve deeper, they also explore the role of decision-making in smart city planning. Who gets to decide the path a city takes as it integrates technology into its infrastructure? How are city-wide, holistic decisions made, and who has a say in these choices?
This podcast episode is a must for everyone passionate about envisioning and creating a more technologically integrated, human-centric future. So sit back, relax, and let Marco and Brandon guide you through the winding streets of Peachtree Corners. You'll discover a city that, though young, holds valuable lessons for all of us about the symbiosis of technology and society.
Let this conversation inspire you to think about our smart cities' future, and how we can shape technology to improve our lives rather than letting it dictate our future. And, as always, remember to share this podcast, subscribe to Redefining Society, and join the ongoing dialogue about our ever-evolving world.
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Resources
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Please note that this transcript was created using AI technology and may contain inaccuracies or deviations from the original audio file. The transcript is provided for informational purposes only and should not be relied upon as a substitute for the original recording as errors may exist. At this time we provide it “as it is” and we hope it can be useful for our audience.
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voiceover00:15
Welcome to the intersection of technology, cybersecurity, and society. Welcome to ITSPmagazine. Let's face it, the future is now we're living in a connected cyber society, and we need to stop ignoring it or pretending that it's not affecting us. Join us as we explore how humanity arrived at this current state of digital reality, and what it means to live amongst so much technology and data. Knowledge is power. Now, more than ever.
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Marco Ciappelli01:52
All right, here we are in redefining society on ITSPmagazine. With me, Marco Ciappelli. Just got back from RSA conference. So I'm fresh into cybersecurity talk. And we will maybe touch on that a little bit. But the focus of this conversation is actually about a magical city that somewhere exists in between technology reality, and I don't know fantasy. I'm big in fantasy. So I'm going to stay like this. But the truth is that the city is there is called Pitch three coordinator and coordinator sorry, and it's near Atlanta, Georgia. And I've heard about this mythical CD for a while. And so I'm glad that I had the opportunity to have this conversation with Brandon Branham, which is the city art and also the assistant city manager. So Brandon, welcome to this show. And tell me about the city. But first, tell me about yourself, and how do you fit into this city?
Brandon Branham02:56
And thank you Margo, for having me today. Pleasure to be here. Yeah, so it is kind of mythical. Because waters is only 10 years old. So we're a new municipality. So you know, kind of fits that role very well. But myself, I've been in local government about 18 years now. Came actually through Georgia. So back in 2005, there was a movement in Georgia, starting new cities setting the residents wanted local control. So it had been in the beginning of setting cities up from ground zero. So started started in cities, Sandy Springs and then 2012 When the city of Peachtree corners Incorporated, they asked me to come here and help them start the city from ground zero as well. So been here since day one, the city has been in operation, helping manage all things from just getting those policies and ordinances in place and then shifting over into the innovation work. So most of my career has been through administration and public management. And then my current city manager saw that I love to tinker with things and figure them out. So put me into the CTO role to lead our initiative curiosity lab. But Peachtree corners, as I mentioned, just incorporated in 2012. Were city about 50,000 residents, about 20 minutes from downtown Atlanta. But what is unique is we're 50,000 jobs as well. So we are a regional job hub for the metropolitan area. In our area was really created developed in the late 60s, early 70s by Georgia Tech grad, Big engineering school here who got tired of seeing the brain during leave Georgia for high tech jobs. So back in the late 60s came way out here to Peachtree corners because it was way out here back then. And started speculatively building an office park to attract and recruit technology focus companies. And we have a really rich here Straight innovation, the modem, a haze modem was actually invented right here in Peachtree corners. The color printer was a minute here. And Scientific Atlanta, which is now part of Cisco was founded right here in this technology park. And so as people like to, you know, live close to where they work or housing population grew with our job base, and that's how we ended up about a one for one. I mean, fast forward a few decades, city Incorporated, because the residents wanted that local control center. And then about five years ago, as we kind of get sea legs under us to the city built in downtown, we looked at ways that we could continue to drive that business growth, how do we enhance and grow and continue to stay very business friendly, and create that environment that business can thrive? And so that's what led us down the road of curiosity lab, we had a council member who was obsessed with autonomous vehicles, like what are cities going to do to be prepared for autonomous vehicles. So it just got the curiosity, no pun intended, you know, steering and staff and us going out. So we started doing some research. And we found that there wasn't a purpose built facility, taking use of public infrastructure in the day to day lives of real people, that companies could come and partner along the city and start to deploy and test and develop these emerging technologies, and smart cities and IoT, in mobility. So we took a three mile section of roadway, put in the supporting infrastructure, dedicated lanes for advanced autonomous vehicles, fiber, partnered with T Mobile from a 5g perspective. And then, you know, put all that infrastructure in and then opened it up to the private sector to come and use free of charge can you know, let's hang these devices, let's work together, let's integrate it into the public space. We have a 25,000 square foot Innovation Center service in both corporate innovation where we've got companies like T Mobile ups, Bosch all working alongside of us there. And we run the startup incubator program in partnership with Georgia Tech, so focused on early stage startups, supporting that whole balance, you know, big corporate with the one and two off startup guys who are trying to make their dreams a reality, all using this infrastructure to come together to drive innovation as an economic development.
Marco Ciappelli07:27
Well, it does sound on estimate I led to did let you go because it sounds like you're telling the story of the city. And I can't not understand what come first, right. So I come from Europe, from Florence. So we look way back. And many times I remember even in the 70s we were talking about I was a kid at the time, but the talk was like you know, there are too many cars for a city that was not made for cars, obviously. Back in the in the 1000. We didn't think about that. So for me when you when you outline this, and again, I'm going to go back to come in, drove down back to LA from San Francisco just last week, back and forth. You know, Silicon Valley. I know that one is called orchard Valley. So that's really feeding and even more middle logical, or my in my opinion. And I was driving around San Francisco and I see a ton of self driving car being tested on the tough uphill downhill and, you know, even by mistake hunkered one because I thought was somebody just driving really bad reality was the car doing its job. So I go back to my original thought, which is what come first like that come the idea. And that happened to be already a tech hub. So it's a it's easy to build the city here. And obviously even to start from scratch where you're like, you know, all the street. Oh, the 5g. Oh, that stuff that you need to create a lab from scratch? Sounds like a lot easier than just converting. And I'm not just gonna go to Paris or Florence, even a city like New York or again, San Francisco. They're not thought for that. Yeah. So what's your what's your philosophy behind that?
Brandon Branham09:17
Yeah. So no, it was definitely conversion. Obviously, not as dance as a New York or San Francisco. But all of your existing infrastructure was there, your roadway was already there, your sidewalks already there. Your streetlights are already there. And we like to refer to ourselves as that walk phase of crawl, walk run, right? You've got great clothes, facilities like in city where you can go and test these out in a mock city. But then you're not right. You're not ready for San Francisco. So where's that in between step and so we saw that opportunity to retrofit existing infrastructure for these emerging technologies in that semi mock that In that walk face, because we're about 14,000 cars a day on the roadway that these vehicles are interacting with. So we've had three different pilots of the autonomous shuttles. So really focusing on that last first mile connection for public transit. And then the applications that come around 5g, like connected vehicle applications, where vehicles are talking to infrastructure, and infrastructure is talking to people. But you're not, you know, 40,000 people trying to cross an intersection at once, like you would see in New York or San Francisco. So helping these companies get to that point where they are ready for those dense, dense environments. So infrastructure was there. And then we retrofitted
Marco Ciappelli10:45
make sense a lot easier, right? I guess here's the thing. So when you think about smart city, you think about a big city with a lot of infrastructure, a lot of money maybe? And, and like, gotta be smart. But the complexity, right? I mean, just think about all the old stuff that is in there, which is kind of cool. Right. But you know, the old Metro, they will, tubes, they will sewage system, it sounds a lot easier to just start from scratch,
Brandon Branham11:15
is one of definitely hands down one of our advantages of what we've been able to do. And but what we try to help other cities do right, is when they do come to these challenges of how do we implement this technology? Because companies understand and we understand, like, you've got to figure out a way to integrate legacy systems, like we got to get from analog to digital, how do we get there? What's that path to get there. So we stand up, you know, opportunities for them in the transportation space, or in the building to where they can start to play around in those analog type systems as they transition into the digital. But, yeah, part of being new is we can move very quickly, right? So we can get things on, we can get them moving, we can get them testing, and not having to deal with, you know, no fault of their own, but they've had decades of government that have just taken on more and more services, or is new, we haven't had that. So it creates a lot of flexibility for us to be able to help bring that private public sector together.
Marco Ciappelli12:19
Yeah. And when I say easy, easier, I don't want to like diminish what you're doing. I just say, you know, comparable to something else. I love that. And I love that. It just fit the idea of the lab, the lab, you test. And then when you reach a certain goal, you make it viable for others. So I absolutely love that. And suit seriously thinking the audience is wondering, What does Smart City means? You know, we hear about that. So maybe some concrete example like, case study of what, what is now and you know, I mean, we've been talking about Mercedes for a while. So what is today 2023 that will fit your vision definition of Mercedes and some examples. So people can say, that sounds really smart, or it's kind of dumb.
Brandon Branham13:16
Yes, I have a favorite question, right? Because you can ask that you get 100 different answers. But it's the it's the ability to take technology to improve a service or an efficiency of the government or improve the life of your resident cases that we that we've been piloting, right? And a couple of years, we've heard of smart parking for a long time. But how do we use that how you take that out of the core, where it's not a revenue generator, but it's an enhanced service to your constituents. So we built our downtown, as I mentioned, in 2019, we hold all of our concerts there, we've got a two acre green that we were drawn in about three to 4000 people to a concert, we've only got 1000 onsite parking spots. So how do we use this technology? So we worked with T Mobile, cradlepoint, and Bosch to deploy cameras system across the facility? So now we know every spot, is it available? Is it not? And we communicate that through an application to our residents. So they know before they come? They can look up? And they can see, hey, there's 10 spots left? Am I gonna get it? Probably not. So let me go ahead and go to overflow. So right, that's me a couple of different initiatives, it's providing enhanced service to our residents. So they don't have a bad experience coming to an event and to cutting down on the missions because they're not sitting there driving around looking for that spot. They know exactly where to go through those rings in a security layer for our public safety department and if they need it, some of the other ones from a city perspective, which is pretty easy, and we've seen some of this, right? It's just putting sensors in trash cans. You know, we've got 17 square miles, we've got 64 tracks. cans scattered across the city. What most public works drivers? Do they have a guy in a truck and they drive around and they put the lid on the trash can? Is there trash in there? Yes or no. And then they go on. It's pretty inefficient use of resources which every government is strapped for resources. So putting a sensor in there tells you when the candidates cool, they know exactly where to go, they're not wasting time. So that allows them to do other things. Managing we worked on a project to put a water sensor in a fire hydrant four feet underground. So we're monitoring water pressure, because water theft off of fire hydrants is actually a real thing, especially around construction sites. So you can see if there's a quick change in water pressure, or if there's a break in the line, so you're able to upgrade your maintenance of those water systems quickly. And then we're all dealing with transportation. Right? Traffic is everywhere. We haven't corridor carry 60,000 cars a day cuts right through the heart of our city. So we've taken both camera analytics and LIDAR with Alster and then brought in connected vehicle for two reasons. One is the efficiency of that traffic signal. are we pulling cars through in an efficient manner, and then to are we protecting those pedestrians that are using the crosswalk, so we can actually detect a pedestrian in that walkway using the camera system that's doing the analytics, convert that to the message for connected vehicles and broadcasts that out, so a car can receive that there's pedestrians in that crosswalk 200 yards away. So and you know, it's all about increasing that safety for the vulnerable road user. Because we want people out walking, we want people out on bikes, but we have to protect them. So those are use cases that are here today. How you start to aggregate all of this information. I think that's the next step that we're getting to in smart cities, then we're making city wide, holistic decisions. And we're working with a couple of partners to do that now.
Marco Ciappelli17:01
Yeah, let's talk about that. So who makes those decision? Because you know, the one of the definition that I have in my head is no blueprint. And I know it was kind of like in our notes before this conversation. And again, it gives us the lab idea and the experiment, make it happen. So they initially do they come? I think I know the answer. But I want to hear from you like public, private, it said like government funding a federal level, the state level city level. And of course, you mentioned really big brand names working there. So how does this all come together in a mix? Or maybe as an advice? You know, what are you experienced? That works better? And somebody wants to start thinking this way?
Brandon Branham17:54
Yeah, combination. Right. fundings. Always the table question on the table, no doubt about it. budget. Budget, can we do this? And I think that's where right, the financing models have started to really change to outcome based, right. So in the in, the companies are starting to see that? Where do Where does my technology, bring the value, and if I can prove the value, maybe the financing model shifts from cities paying that capex to let me prove, and we were going to set this goal, we're going to do that if we reach that goal through our through our technology, then the finance, the financing, and payment start to kick in. So a couple of different ways there, lots of federal grant money coming out, right with the IGA that's going to help build up some of that infrastructure, we still have to think about those ongoing capex costs, operating costs are still going to be there for a lot of this. But that will at least give us the infrastructure. And where we've seen this success is that private public relationship, right? Because companies are looking to innovate to solve problems. But you need the support of the local governments to do that. And so when you bring those two together, and environments, create those environments, that those conversations are open, that there's value for both sides of the parties, you'd be surprised how much they're willing to help assist in some of these projects.
Marco Ciappelli19:21
Yeah, show me the money. Right. So that's an interesting thing. I have a few questions. I want to leave it to the end where we can talk a little bit more about the citizens and the benefit of living there in you know, in the, in the city of with the Wizard of Oz that control everything. But but let's talk about budget, let's talk about perception of return on investment. And also maybe the role of Yeah, I mean, look, again, I talk a lot with cybersecurity. So the seaso Oh sit on the table, at the table with the board. And now the conversation, it's thankfully now more about, I'm going to scare you so much that you're going to have to pay. But I'm going to tell you that security is an investment. And so is technology eventually, we already know that. But when we think about city many times, and especially me coming from a very bureaucratic, you know, a Euro put, which is getting a lot better, by the way. It's more like, Yeah, well, that's business. And that's politics, that takes way longer. There's different kind of, you know, exchange that needs to go there. But we also learned that if you run it city, like a business, then everybody benefit out of that. So what are we learning that based on your experience and other in your position that I'm sure you you talk with other city managers?
Brandon Branham20:59
Oh, yeah, definitely. We're it's a very tight circle. With all of us here. And I think in return on investment, it's always a challenging question for local government, because every community is unique, right? And then what their residents and taxpayers expect is different. And so those those returns on investment are going to look very different depending on the community that you're talking to. You know, are we putting ourselves in a position that we're not having to increase the tax base for our residents, right? So if you're, if you're leaning forward to be business friendly environment that helps offset that opportunity over there. So those are returns investment and curiosity lab, because it's about economic development, it's about growing that job base that is one of our key markets on what we're looking at for our return on investment. Is Us leaning forward and innovation, opening the doors for companies to say, yes, we want to be a part of that ecosystem. So you think about Silicon Valley, right? It's a combination of a multitude of companies that wanted to be a part of the synergies that were happening between each other. And so that's what we've been able to try and create here. We've been very successful in that actually have a Silicon Valley company opening their East Coast headquarters here, Intuitive Surgical, and make DaVinci, a robotic surgery assisted device, breaking 1500 jobs $650 million r&d campus to Peachtree corners. And they said, because we were open to that, you know, private public interaction, the partners, we pulled together, creating those collisions between companies. That was the final reason they chose us. So that's our return on investment. Other cities, you're going to right, that are going to be looking for mobility options, are you bringing the right mobility options to them to move around the city? Right, Houston launched a massive e bike share program is because that's what their community look for, how they're measuring the success of that, right, it's through the ridership, and the locations, how does that interact with their other transit systems? So just depends on you know, the the project and the community on where that return on investments coming from transportations tough, right? When traffic engineers say they made a 4% increase in flow of traffic, that's a huge step. But to the public, they're like I still said it that red light. So it's, you know, it is a challenge. So the communication to the community is huge. We do a lot of our outreach, right, we hold community events where we bring this technology there, the autonomous shuttles are open for the community to come and take a part have to be a part of those experiences. Because in the end, you need that public support. And the number one measurement for any government is did our elected body get reelected. And that's a measure of success. And we've fortunately knock on wood, all of our elected body has been reelected for the last two, two elections. Like also, I think those are ways you can measure that. Obviously, we all know, government, and politics is a thing. But you can use those measurements to see, here's the progress that we're making here having that impact on the community.
Marco Ciappelli24:18
Yeah, that makes sense. So let's look at this same thing, but from the citizen perspective. So those are the ones that I liked. People, they're known to be happy about what you're doing or not. And, you know, there's always gonna be somebody who's not happy. I, you know, I have been around long enough to know that, but I do think that even if many times you you have a resistance towards innovation, and then eventually you see that it does work that that you know, even that 4% In a larger scale, it's it's big. It means you're sitting instead of I mean, I live in LA so tell me about you know, 4% That's I'll take that on the four or five. But so the citizens what's, what's the reaction? And I don't know if it's the right question for you, because I'm assuming that it's kind of like, again, the people that live there, they choose their maybe they they don't they don't deal with the change, but they come into the change. I don't know if it makes sense, but in a bigger picture, but that's, that's abstract from your own experience. How do you measure success? Not from a government side? Not from a business side, but from, again, the citizens side? And is there a trade off? And we can talk about cybersecurity here and security and privacy? Maybe because there is this idea that oh, god cameras everywhere. First time I went Singapore, I was like, okay, that's kind of weird. But I talked to people, they're like, Well, I feel safe. I feel secure. I'm cool with that. An accident happen. Cops don't even show up. It's its own camera. But and I was like, wow, this is kind of weird, but they loved it. I guess. So how is the perception of the public and the security of it? Yeah. Is that a trade off?
Brandon Branham26:16
That's a great question. Right? We never get complaints ever. It's just utopia.
Marco Ciappelli26:21
I'm moving there. But
Brandon Branham26:23
yeah, it is, right? Because there's always another pothole that needs fix. There's always a sidewalk that needs improve. There's, you know, there's always these requests that come. And so I think, twofold, right, is the development that comes around to support those day to day interactions of cities, right? Is your city growing? Is the resources from the private sector, giving your residents what they want. And the only way to achieve that is through developers and business owners seeing that their government is invested in making their city better. And so what we've seen right is our shopping centers getting redeveloped because they were built in the 80s and 70s 90s. Then we have our just our your day to day life of the resident, right? Do I feel safe? Is the city doing their job to protect me from a safety perspective? And then what we've seen through the use of technology is the communication behind that technology to them. So did we roll out license plate readers? Yes, we put 50 of them across the city, but communicating the benefit back to them about that use of that technology, what it's done to help protect and serve them and return is we've got positive feedback from the citizens around that area around that that innate nature of safety. Cameras, great question, right? PII is something we all we all think about something that we concern about. We have taken the process of going through the NIST standard for data, privacy and security, all around the focus of PII. Because none of us want to feel like we're walking into Skynet, right? We want we want that we want her to know that we can go and enjoy public space without that fear of that. And so we build that into our cybersecurity and our security plans of how we do that. And then cybersecurity has to be at the forefront of all of this right? As we get more and more connected devices across the city. This has to be at the forefront of everything we're doing whether it's the vendor is security built into the product. How is the network being managed, as it continues to grow and to expand? So all things that have to be layered into the entire approach of how we consider what these technologies bring into a smart city? I think if you do that, and you communicate it to the citizen, that's where I think a lot of times, government, we as government tend to fails, we go out and we implement and then all of a sudden we get all these complaints but walking with the with your citizens, they're communicating with them. You'd be surprised how that feedback changes from the citizen back to the city, because they're a part of it. Right? Most of us are afraid of what we don't know. So if they know and they're informed, it changes that dialogue. Through that,
Marco Ciappelli29:25
that's that's one on my main reason why I want to have this conversation and I want people to listen and understand and they'll be afraid of it. But be also participant into say, well, here's where we need to draw a line. And you know, this is about our privacy about our identity. And I mean we can go philosophical in this how the concept of privacy has changed, identities change and I will give away anything for 10% Discount anyway. I know you're busy. I just want to finish with one last question unless there is something you want to ask. And, by the way, for the listener, there'll be notes. And I know you have a beautiful city website, I did the drone tour, I was very, I think that's how I come up with the idea of this imaginary fantasy city because really cool with a river that goes through it. The future, so I wouldn't be my episode, if I wouldn't ask about what the future looks like. And what do you see that to be? I mean, are we already in the future? Where would you like it to be? And do you think every city would would embrace what you guys are doing? At any level? Even around the world? I'm sure you're talking to not just the US. But we mentioned Singapore, we mentioned Europe. So what's your thought on the future?
Brandon Branham30:49
Yeah, great question. Speaking of cybersecurity, so I'm gonna have to apologize. Our cybersecurity team is putting through a patch. So I may be rebooted. But no, I think it's the future. I think it's right, we're seeing cities start to really embrace data. And you're seeing cities hire data analysts and Chief Data Officers, because cities have an enormous amount of data. But how are we using that? I think that's where the future of smart cities is gonna start to change is the use of data to change the day to day operational aspect for our community. And every department starting to talk to one another, especially think these large, large cities, how do you start to get them cohesively working together, and data can be that string that ties all of that together? The technology has been here, right now we're starting to deploy it, let's pull it all together, and really start to move these initiatives forward. And from a data centric approach. I think that's where the future is.
Marco Ciappelli31:48
Cool. Yep, loads of data, a lot of AIDS put it into and it's all about how you manage it. Alright, so before you get booted here, from for a patch, I'm going to thank you for these. I look forward actually may be in the area. Sometimes in the summer, maybe I'll come and visit Peachtree corners. Kind of fun. And thank you so much for all you've shared with us. And I'm afraid you're already frozen there. So I'm just going to close this by myself. Apparently, there was a patch going on, on on Brandon, office and city government building this technology for you. We're talking about technology, and we got disconnected. But anyway, I want to thank again, Brandon Brahim, and all that he shared with us and I invite everybody, listen and watch the video or listen to the podcast to look at the notes. And learn more about this and subscribe. Stay tuned. Follow us on all social media is redefining society podcast on ITSPmagazine with Marco Ciappelli, and just me right now. So again, see you later Thank you for listening. Bye bye
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